The Crafty Little Bird (TCLB) is a brand of handmade, felted wool and other home goods. Both the element of craft and developing a bird as part of the visual identity were important to the owner. She wanted a look that wasn’t too polished, was friendly, and didn’t upstage her colorful felted goods. For that reason, packaging is kept neutral - black on kraft for tags and bags, black and white inserts where needed in the products. The logo and its elements also meet her goal of being social media-friendly, and she is able to use the bird and the mini logo, or the yarn ball, to carry her brand on all platforms in combination with her product and materials.